

Game development that their Japanese competitors can only dream of.īut Genshin Impact is also a reminder that whileĬhina’s video game industry may have achieved technical mastery, it still faces Over a decade of doing outsourcing work for Japanese video game companies, andĬhinese firms like NetEase and Tencent are making the kinds of investments in It has built world-class engineering capabilities In some respects, China has already started to The world’s aging video game superpower - as a ripe target, and ChineseĬompanies have begun buying up Japanese talent and applying lessons learnedįrom years of imitating Japan’s industry leaders. Power in the $200 billion-a-year global video game industry, which has longĬhinese developers, flush with cash from theĬountry’s vast domestic market, are looking abroad for growth. The game’s success points to a shifting balance of And, unlike other popularĬhinese games, it is believed to have generated most of its revenue fromĪ mannequin depicting a video game character at the offices of miHoYo, developer of Genshin Impact, in Shanghai, China, on March 11, 2022. Sensor Tower, a firm that monitors mobile apps. On the market, it raked in $2 billion, a record for mobile games, according to Released in late 2020, the game is the first bonaįide international smash hit for China’s video game industry. There’s just one catch: the game is Chinese.

Genshin Impact, one of the world’s hottest mobile video games, has all theĬharacteristics of a Japanese invention: giant robots human-size swords Ĭharacters with huge eyes and spiky, rainbow-colored hair and a puzzlingįixation on women in maid outfits.
